What are keywords and how do I choose the right ones?

What are keywords?

Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for. 

Keywords are ultimately only helpful with search engines if they are words you actually use throughout your site.

How do I choose the right keywords?

In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. 

The purpose of this it to make sure your pages are optimised for relevant words and phrases. It's worth noting, just because lots of people use a particular phrase doesn't mean you should optimise for it, if the competition for the phrase is tough (lots of other established sites are chasing the phrase) then you might be better chasing other less competitive phrases.

There are some good free tools online such as the Google Keyword Research tool and Wordtracker that can help get you started in researching keywords relevant to your business.

These tools can be very useful for getting insights about how many users are searching for a given keyword and how much competition there is for the keyword online. This can also give you a realistic sense of what keywords you should be using on your website and how effective they will be in marketing your site online.


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