Offpage SEO: an overview

What is off-page SEO?

Off-page SEO refers to activities or techniques, outside the boundaries of the webpage, to help improve the position of a website in the search engine results page (SERPs).

Some of the key areas include:

Why is off-page SEO important?

Off-page SEO gives search engines a very good indication on how the World (other websites and users) perceive the particular website.

A website that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1s etc.); and it is more likely to be bookmarked and shared among communities of like-minded users. 


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