What is SEO?

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. 

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. In many respects it's simply quality control for websites.

Great content encourages people to link to your pages and shows search engines that your pages are interesting and authoritative. This leads to search engine success because search engines want to show interesting and authoritative pages in its search results. 

The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.


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